:root {
  --black: #08090b;
  --black-soft: #111217;
  --black-raised: #181a20;
  --white: #f7f7f8;
  --paper: #ececee;
  --ink: #111216;
  --muted: #a9abb4;
  --muted-dark: #60636b;
  --red: #ef3137;
  --red-deep: #c61f27;
  --line: rgba(255, 255, 255, 0.13);
  --line-dark: rgba(8, 9, 11, 0.14);
  --shell: min(1180px, calc(100% - 40px));
  --radius: 18px;
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  margin: 0;
  color: var(--white);
  background: var(--black);
  font-family: Inter, ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif;
  font-size: 16px;
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
}

img { display: block; max-width: 100%; }
a { color: inherit; text-decoration: none; }
button { font: inherit; }
.shell { width: var(--shell); margin-inline: auto; }
.sr-only {
  position: absolute; width: 1px; height: 1px; padding: 0; margin: -1px;
  overflow: hidden; clip: rect(0, 0, 0, 0); white-space: nowrap; border: 0;
}
.skip-link {
  position: fixed; left: 16px; top: 12px; z-index: 1000; padding: 10px 14px;
  background: var(--white); color: var(--ink); transform: translateY(-160%);
}
.skip-link:focus { transform: translateY(0); }

.site-header {
  position: fixed; inset: 0 0 auto; z-index: 50;
  border-bottom: 1px solid transparent;
  transition: background .25s ease, border-color .25s ease, backdrop-filter .25s ease;
}
.site-header.is-scrolled {
  background: rgba(8, 9, 11, .86);
  border-color: var(--line);
  backdrop-filter: blur(18px);
}
.nav-wrap { min-height: 84px; display: flex; align-items: center; justify-content: space-between; gap: 24px; }
.brand { display: inline-flex; align-items: center; width: 232px; }
.brand img { width: 100%; height: auto; }
.site-nav { display: flex; align-items: center; gap: 28px; font-size: .9rem; font-weight: 650; }
.site-nav > a:not(.button) { color: #d7d8dc; transition: color .2s ease; }
.site-nav > a:not(.button):hover { color: #fff; }
.nav-phone { padding-left: 12px; border-left: 1px solid var(--line); }
.nav-toggle { display: none; width: 44px; height: 44px; border: 0; background: transparent; padding: 10px; }
.nav-toggle span:not(.sr-only) { display: block; height: 2px; background: #fff; margin: 5px 0; transition: transform .2s ease, opacity .2s ease; }

.button {
  display: inline-flex; align-items: center; justify-content: center;
  min-height: 52px; padding: 0 24px; border: 1px solid var(--red); border-radius: 999px;
  background: var(--red); color: #fff; font-weight: 750; letter-spacing: -.01em;
  box-shadow: 0 12px 36px rgba(239, 49, 55, .24);
  transition: transform .2s ease, background .2s ease, border-color .2s ease;
}
.button:hover { transform: translateY(-2px); background: #ff3f45; border-color: #ff3f45; }
.button:focus-visible, .text-link:focus-visible, .site-nav a:focus-visible, summary:focus-visible {
  outline: 3px solid rgba(239, 49, 55, .55); outline-offset: 4px;
}
.button-small { min-height: 43px; padding-inline: 18px; }
.button-dark { background: var(--black); border-color: var(--black); box-shadow: none; }
.button-dark:hover { background: var(--red); border-color: var(--red); }
.button-light { background: #fff; border-color: #fff; color: var(--ink); box-shadow: none; }
.button-light:hover { background: var(--black); border-color: var(--black); color: #fff; }
.text-link { display: inline-flex; align-items: center; gap: 8px; font-weight: 750; color: var(--ink); }
.text-link span { color: var(--red); }
.text-link-light { color: #fff; }

.hero {
  position: relative; overflow: hidden; min-height: 860px; padding: 170px 0 0;
  background:
    radial-gradient(circle at 82% 28%, rgba(239, 49, 55, .14), transparent 28%),
    linear-gradient(180deg, #08090b 0%, #0c0d11 100%);
}
.hero::before {
  content: ""; position: absolute; inset: 84px 0 auto; height: 1px;
  background: linear-gradient(90deg, transparent 0 4%, var(--line) 4% 96%, transparent 96%);
}
.hero-glow {
  position: absolute; width: 460px; height: 460px; right: -160px; top: 160px;
  background: var(--red); filter: blur(150px); opacity: .08; border-radius: 50%;
}
.hero-grid { position: relative; display: grid; grid-template-columns: 1.15fr .85fr; gap: 70px; align-items: center; }
.eyebrow {
  margin: 0 0 20px; color: var(--red); font-size: .78rem; line-height: 1.2;
  font-weight: 850; letter-spacing: .18em; text-transform: uppercase;
}
.eyebrow-dark { color: var(--red-deep); }
.hero h1, .section h2, .final-cta h2 {
  margin: 0; font-weight: 760; letter-spacing: -.055em; line-height: .96;
}
.hero h1 { max-width: 760px; font-size: clamp(3.35rem, 6vw, 6.45rem); }
.hero h1 span { color: #b9bbc3; }
.hero-lede { max-width: 670px; margin: 30px 0 0; color: #c0c2c9; font-size: clamp(1.06rem, 1.5vw, 1.28rem); line-height: 1.7; }
.hero-actions { display: flex; align-items: center; gap: 28px; margin-top: 36px; }
.hero-actions .text-link { color: #fff; }
.hero-note { margin: 34px 0 0; color: #838690; font-size: .83rem; letter-spacing: .1em; text-transform: uppercase; }

.hero-portrait { position: relative; max-width: 430px; margin-left: auto; }
.portrait-frame {
  position: relative; padding: 12px 12px 0 0;
  background: linear-gradient(145deg, var(--red) 0 28%, transparent 28%);
}
.portrait-frame::after {
  content: ""; position: absolute; inset: auto -18px -18px 26%; height: 55%; z-index: -1;
  border: 1px solid rgba(239, 49, 55, .38);
}
.portrait-frame img { width: 100%; aspect-ratio: 1 / 1.09; object-fit: cover; object-position: 50% 18%; filter: contrast(1.03); }
.portrait-caption {
  display: flex; align-items: flex-end; justify-content: space-between; gap: 24px;
  padding: 22px 0 0; border-top: 1px solid var(--line); margin-top: 28px;
}
.portrait-caption strong { display: block; font-size: 1.05rem; }
.portrait-caption span { display: block; color: var(--muted); font-size: .78rem; text-transform: uppercase; letter-spacing: .08em; }
.caption-stat { text-align: right; }
.caption-stat strong { color: var(--red); font-size: 1.8rem; line-height: 1; }

.proof-strip {
  margin-top: 78px; height: 84px; display: flex; align-items: center; justify-content: space-between;
  border-top: 1px solid var(--line); color: #8d9098; text-transform: uppercase;
  letter-spacing: .18em; font-size: .73rem; font-weight: 750;
}
.proof-strip i { width: 4px; height: 4px; border-radius: 50%; background: var(--red); opacity: .8; }

.section { padding: 126px 0; }
.section-light { color: var(--ink); background: var(--paper); }
.section-heading { max-width: 760px; }
.section h2, .final-cta h2 { font-size: clamp(2.6rem, 5vw, 5rem); }
.section-heading > p:last-child { max-width: 620px; margin: 28px 0 0; color: var(--muted-dark); font-size: 1.1rem; }
.audience-list { margin-top: 70px; border-top: 1px solid var(--line-dark); }
.audience-item {
  display: grid; grid-template-columns: 80px 1fr 40px; align-items: center; gap: 30px;
  min-height: 160px; border-bottom: 1px solid var(--line-dark); transition: background .25s ease, padding .25s ease;
}
.audience-item:hover { background: rgba(255, 255, 255, .62); padding-inline: 22px; }
.item-number { color: var(--red); font-size: .78rem; font-weight: 850; letter-spacing: .15em; }
.audience-item h3 { margin: 0 0 7px; font-size: clamp(1.4rem, 3vw, 2.2rem); letter-spacing: -.035em; }
.audience-item p { margin: 0; max-width: 680px; color: var(--muted-dark); }
.item-arrow { color: var(--red); font-size: 1.5rem; }

.process-section { background: var(--black-soft); }
.process-grid { display: grid; grid-template-columns: .8fr 1.2fr; gap: 110px; }
.process-intro { position: sticky; top: 136px; align-self: start; }
.process-intro h2 { font-size: clamp(2.7rem, 4.6vw, 4.8rem); }
.process-intro > p:not(.eyebrow) { max-width: 470px; margin: 28px 0; color: var(--muted); font-size: 1.08rem; }
.process-list { position: relative; list-style: none; margin: 0; padding: 0 0 0 34px; }
.process-list::before { content: ""; position: absolute; left: 7px; top: 18px; bottom: 18px; width: 1px; background: rgba(239, 49, 55, .58); }
.process-list li { position: relative; display: grid; grid-template-columns: 54px 1fr; gap: 26px; padding: 0 0 62px; }
.process-list li:last-child { padding-bottom: 0; }
.process-list li::before {
  content: ""; position: absolute; width: 15px; height: 15px; left: -34px; top: 4px;
  border-radius: 50%; background: var(--red); box-shadow: 0 0 0 7px rgba(239, 49, 55, .12);
}
.process-list > li > span { color: var(--red); font-weight: 850; font-size: .8rem; letter-spacing: .14em; }
.process-list h3 { margin: -7px 0 8px; font-size: clamp(1.6rem, 3vw, 2.5rem); letter-spacing: -.035em; }
.process-list p { margin: 0; color: var(--muted); }

.about-grid { display: grid; grid-template-columns: .72fr 1.28fr; gap: 100px; align-items: center; }
.about-mark {
  min-height: 480px; display: grid; place-content: center; position: relative; overflow: hidden;
  background: var(--black); color: #fff;
}
.about-mark::before { content: ""; position: absolute; inset: -30% 45% -30% auto; width: 2px; background: var(--red); transform: rotate(18deg); }
.about-mark span { font-size: clamp(8rem, 18vw, 14rem); line-height: .75; font-weight: 300; letter-spacing: -.12em; }
.about-mark em { margin: -8px 0 0 52%; color: var(--red); font-family: Georgia, serif; font-size: 3rem; font-weight: 400; }
.about-copy h2 { max-width: 730px; }
.about-lede { margin: 30px 0 18px; color: #2e3037; font-size: 1.35rem; line-height: 1.55; }
.about-copy > p:not(.eyebrow):not(.about-lede) { color: var(--muted-dark); }
.about-actions { display: flex; align-items: center; gap: 28px; margin-top: 34px; }

.faq-section { background: #0c0d10; }
.faq-grid { display: grid; grid-template-columns: .72fr 1.28fr; gap: 100px; }
.faq-list { border-top: 1px solid var(--line); }
details { border-bottom: 1px solid var(--line); }
summary {
  position: relative; list-style: none; cursor: pointer; padding: 28px 54px 28px 0;
  font-size: 1.12rem; font-weight: 740;
}
summary::-webkit-details-marker { display: none; }
summary::after { content: "+"; position: absolute; right: 4px; top: 24px; color: var(--red); font-size: 1.55rem; font-weight: 350; }
details[open] summary::after { content: "−"; }
details p { margin: -7px 0 28px; max-width: 650px; color: var(--muted); }

.final-cta { padding: 100px 0; color: #fff; background: var(--red); }
.final-cta-grid { display: grid; grid-template-columns: 1.25fr .75fr; align-items: end; gap: 80px; }
.final-cta .eyebrow { color: #fff; opacity: .8; }
.final-cta h2 { max-width: 800px; }
.final-actions { display: flex; flex-direction: column; align-items: flex-start; gap: 18px; }
.final-actions > a:last-child { font-weight: 740; border-bottom: 1px solid rgba(255, 255, 255, .5); }

.site-footer { padding: 70px 0 40px; background: #050608; }
.footer-grid { display: grid; grid-template-columns: 1fr auto; gap: 40px 80px; align-items: start; }
.footer-grid img { width: 230px; }
.footer-grid > div:first-child p { color: #8b8e97; font-size: .78rem; text-transform: uppercase; letter-spacing: .14em; }
.footer-grid > div:first-child p span { color: var(--red); }
.footer-links { display: grid; grid-template-columns: repeat(2, auto); gap: 10px 38px; font-size: .88rem; }
.footer-links a:hover { color: var(--red); }
.footer-note { grid-column: 1 / -1; padding-top: 28px; margin: 0; border-top: 1px solid var(--line); color: #71747d; font-size: .76rem; }

.reveal { opacity: 0; transform: translateY(18px); transition: opacity .7s ease, transform .7s ease; }
.reveal-delay { transition-delay: .12s; }
.reveal.is-visible { opacity: 1; transform: none; }

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after { transition-duration: .001ms !important; animation-duration: .001ms !important; }
  .reveal { opacity: 1; transform: none; }
}

@media (max-width: 980px) {
  .site-header { background: rgba(8, 9, 11, .95); border-color: var(--line); }
  .nav-toggle { display: block; }
  .site-nav {
    position: absolute; inset: 84px 0 auto; display: none; flex-direction: column; align-items: stretch;
    padding: 24px 20px 30px; background: rgba(8, 9, 11, .98); border-bottom: 1px solid var(--line);
  }
  .site-nav.is-open { display: flex; }
  .nav-phone { padding: 16px 0 0; border: 0; border-top: 1px solid var(--line); }
  .nav-toggle[aria-expanded="true"] span:nth-of-type(2) { transform: translateY(7px) rotate(45deg); }
  .nav-toggle[aria-expanded="true"] span:nth-of-type(3) { opacity: 0; }
  .nav-toggle[aria-expanded="true"] span:nth-of-type(4) { transform: translateY(-7px) rotate(-45deg); }
  .hero { min-height: auto; padding-top: 142px; }
  .hero-grid, .process-grid, .about-grid, .faq-grid, .final-cta-grid { grid-template-columns: 1fr; }
  .hero-grid { gap: 60px; }
  .hero-copy { max-width: 760px; }
  .hero-portrait { width: min(100%, 520px); margin: 0; }
  .proof-strip { margin-top: 70px; }
  .process-grid, .about-grid, .faq-grid { gap: 70px; }
  .process-intro { position: static; }
  .about-mark { min-height: 400px; }
  .final-cta-grid { align-items: start; gap: 42px; }
}

@media (max-width: 680px) {
  :root { --shell: min(100% - 28px, 1180px); }
  .nav-wrap { min-height: 74px; }
  .brand { width: 190px; }
  .site-nav { top: 74px; }
  .hero { padding-top: 126px; }
  .hero h1 { font-size: clamp(3rem, 14vw, 4.35rem); }
  .hero-lede { font-size: 1rem; }
  .hero-actions, .about-actions { flex-direction: column; align-items: flex-start; gap: 20px; }
  .hero-actions .button, .about-actions .button, .final-actions .button { width: 100%; }
  .hero-note { line-height: 1.8; }
  .portrait-caption { align-items: flex-start; }
  .proof-strip { height: auto; padding: 26px 0; flex-wrap: wrap; justify-content: flex-start; gap: 14px 18px; }
  .proof-strip i { display: none; }
  .proof-strip span { padding-right: 18px; border-right: 1px solid var(--line); }
  .section { padding: 92px 0; }
  .section h2, .final-cta h2 { font-size: clamp(2.55rem, 12vw, 4rem); }
  .audience-list { margin-top: 46px; }
  .audience-item { grid-template-columns: 44px 1fr; gap: 16px; padding: 26px 0; }
  .audience-item:hover { padding-inline: 10px; }
  .item-arrow { display: none; }
  .process-list { padding-left: 28px; }
  .process-list li { grid-template-columns: 42px 1fr; gap: 16px; }
  .process-list li::before { left: -28px; }
  .about-mark { min-height: 320px; }
  .about-mark span { font-size: 10rem; }
  .faq-grid { gap: 40px; }
  .final-cta { padding: 78px 0; }
  .site-footer { padding-top: 56px; }
  .footer-grid { grid-template-columns: 1fr; }
  .footer-links { grid-template-columns: 1fr; }
  .footer-note { grid-column: 1; }
}